Business Social Networking and You: Using Social Network Marketing to Promote Yourself
Note: The following, Using Social Network Marketing to Promote Yourself, is the third of a three-part article written and
graciously contributed by
Michael Wagner, an IT professional living and working in the Metro
Detroit area. Michael specializes in helping small businesses with
their IT needs. To contact Michael with questions, or for IT
assistance, please email him at michael.edward.wagner[at] gmail.com. Click Here to read Part One, and Click here to read Part Two.
Using Social Network Marketing to Promote Yourself
In these trying economic times, you must come up with more creative
ways to get your resume and message out to the masses and this can be
accomplished through social network marketing.
The Executive Job Market
Intelligence Report 2008 from ExecuNet, an online recruitment
aggregator, shows executive recruiters now fill 56% of jobs through
networking, another 10% through their own online research and 4% by
searching Google, social networks and other sites. "If you're a
recruiter and you're not using LinkedIn and Facebook or Twitter, I
don't know what you're using," said Lindsay Olson, partner and
recruiter at Paradigm Staffing.
Although I did not grow using this technology, I do see the personal
and business values in this type of media and I am using it. I also
understand some of the hesitation of executives to start using these
tools.
My recommendation for businesses would be to establish a
business need and try to create some metrics that are easily
reportable. Start small and take it slow. Find a corporate sponsor
who is willing to initiate such a project. Develop policies around
the use of such media within your business and don't give up. I do
not believe that social media is a trend or fad, but more of a shift
in how we interact with each other via the web.
Read More:
50 Social Sites That Every Business Needs a Presence On
List of Social Networking Sites:
Wikipedia
Michael Wagner's LinkedIn Profile
References:
Social Media ROI: The Tools You Need to Succeed. (2009, January). PR
News, 65(4),
Companies becoming more sociable. (2008, December). Communications
News, 45(12), 8.
Andrew Wahl (2008, November). Being all a-Twitter. Canadian Business,
81(21), 22-23.
Joe Dysart (2008, November). BUILD COMMUNITY TO BUILD BRAND AND
BUSINESS. EContent, 31(9), 24-28.
Christopher Hosford (2008, December). Measuring the social. B to B,
93(18), 12.
Jevin Fogarty (2009). Can You Facebook Your Way to a New Job?
technology.theladders.com
Return to Parts One and Two:
What is Social Media and Social Network Marketing?
How Companies Are Using Business Social Networking
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